The answer to this question is easy, it’s “key words”. A key word is a word that the people you want to be found by might use when searching for you. It might be your name, but more likely it will be a product or service you can provide. The key words you choose will be part of your ‘brand’, or what you are trying to be recognized by. Your business/ministry plan should include those key words, as well as everything you do on the internet, in print, or video.
I’ll use my deliverance and inner healing ministry as an example. My key words will obviously be deliverance and inner healing, but also might include spiritual warfare, spiritual healing, demonic warfare, demonic oppression, deliverance training, as well as any specific ministries I’m involved in (Restoring the Foundations, Ellel, Elijah House, Cleansing Stream, Freedom in Christ, Theophostic, Sozo, etc). My key words would also include my own ministry names, including Anothen Life Ministries and Linked4Ministry.
In LinkedIn, there are two places those key words should go. You will want to include them in your “Summary”, preferably in sentence form so they look nice and make sense, and under your “Specialties” section, listed as a series of words separated by commas, dots, or symbols. The Specialties section is found at the end of your Summary. The same key words should be included on your facebook page, the homepage of your website, and any other social media you are using to be found.
Other key words you might consider are the words that your competitors (or complimentary ministries) use, words used in your marketing materials, seminars, and schools, words that describe your personality (Compassion, Kind, etc.), words that describe your ministry (types of counseling like sexual healing, temperament counseling, abuse, etc.,), certifications, skills, languages, courses, honors and awards should also be considered.
The key words you use, and where you place them will determine where you will fall in search results when people search for you. Having the right key words is critical and something that you should continue to build. Looking at competitive or complimentary ministries will give you some ideas. Searching for each of your own key words will give you more ideas. Looking up your key words in dictionaries and online references will also help. If your ministry needs to be found, this is something that you simply cannot take lightly.
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