12 LinkedIn Unique Benefits for Ministries:

  1. As Christians, we understand how valuable our testimonies are for another person’s salvation, but rarely do we use them to promote ourselves or our ministries.  LinkedIn’s Recommendations can be a tremendous benefit to let others know what our Churches and Ministries are like, what services we provide, how much we care, what kind of people we are, etc.  By asking for, and posting recommendations to our LinkedIn profiles, new church visitors and ministry recipients can be made to feel welcome and safe even before they come when they can read what others have written.
  2. Keeping in close touch with congregation members, ministry receivers, and ministry contacts lets them know we care and value them, and is critical to our success in the kingdom.  A LinkedIn connection allows our contacts to keep up with our activities when we update our Status message.  LinkedIn allows you to send messages (their version of e-mails) to your connections, and by using LinkedIn Groups, your communication options are even greater (more in #8 below).
  3. Finding the right help and resources.  My pastor is almost famous for saying whatever we need “is in the house”, but asking for help on Sunday morning doesn’t always get everyone’s attention, and might not be timely if we have a need on Monday.  Ministries without congregations don’t even have the luxury of congregation announcements.  Posting a need or a question in your LinkedIn Status allows everyone to see it, and they can respond immediately.  Needs and questions can also be communicated by messages, or in group news or discussions.
  4. Finding and networking with Ministry connections is greatly enhanced by LinkedIn’s search that finds people (and ministries) by key words and/or locations.  You can also search LinkedIn groups for a focus or expertise.  For example, if your ministry is in deliverance and inner healing, you can find several groups that focus on those topics, putting you in touch with additional expertise and resources.
  5. The “Business” of running a church or ministry can present challenges out of our area of expertise.  LinkedIn has many professions that allow you to find expert advice and help in almost any situation.  One of the largest Christian groups is called “Christian Professionals” with a 20,000 member worldwide main group and several local groups of professionals that are very active in helping each other with a wide variety of issues and topics.
  6. Establishing your credibility in your area of expertise or calling can be done through LinkedIn’s general questions & answers, and joining groups where you can ask questions, and start or participate in discussions.  Some of the more challenging Christian issues get a lot of attention and a wide variety of input from the many views of LinkedIn members.  Your credibility is built when share your knowledge or experiential input.
  7. LinkedIn members each maintain their own e-mail address leaving the church or ministry free to do more productive things.  That alone may be a great reason to use LinkedIn in your ministry!
  8. LinkedIn Groups offer several unique communication benefits for ministries.  The group leader can send messages to all group members (without maintaining their e-mail addresses), any group member can start or contribute to a discussion that builds not only knowledge but a closer community, the group leader can make a discussion ‘featured’ so everyone sees it first, and can filter, delete postings, or remove a discussion that gets off topic or worn out.  LinkedIn Groups also have a Job Board, allowing members to post or search for openings within the community.
  9. Suggesting books for your congregation or followers is easy with LinkedIn’s Reading List by Amazon.  You can include that you’ve read the book, reading the book, or want to read the book, and your comments about it.  It’s a great way to see what others are reading, and what they thought about it.
  10. LinkedIn allows you to post presentations in Microsoft PowerPoint or Adobe pdf format so viewers to see what you are working on or what you’ve taught, allowing them to not miss important information or lessons.
  11. LinkedIn uses a WordPress application to allow you to post your church or ministry blog in your profile so everyone can keep up with new postings.
  12. LinkedIn Events allows you to advertise upcoming events, give details about time, place, registration, and allows members to indicate they are interested or will attend the event, and see what events others are attending.

That’s a dozen reasons you should consider using LinkedIn to help your ministry “extend its reach into the kingdom”.  If you need more, check out past posts, and stay tuned for future posts.

As always, I sincerely thank you for reading my Linked4Ministry blog, and trust it is a blessing to you.  My desire it to help ministries get past the learning curve, and use today’s media to bring Glory to God.  If you are new, consider subscribing (at the top right) so you don’t miss future posts.  If you are already using LinkedIn, you are invited to join the Linked4Ministry companion group at http://www.linkedin.com/e/vgh/2820303/.  If you believe this information will help others, please consider sharing it with them.

Be Blessed,

Bill

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: