Can your Blog bring Profits into your Ministry?

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That’s a great question.  The answer is, it depends on how you define what “brings” your ministry profit.  A blog rarely brings in revenue by itself.  Even the largest blog writers say revenue directly from their blog doesn’t represent the bulk of their income. 

So, why do so many bloggers equate blog success with their financial success?  A blog makes them popular, and brings fame, more correctly called “expert recognition” or “authority status” for a Christian.

If it’s purely a sales tool, it probably won’t have many readers.  If it’s a “sharing”, “teaching”, and “informing” tool, then it will attract more attention.  A blog should give value to the readers so they will keep coming back, and hopefully even subscribe.

A blog can be a great marketing tool for a ministry or church.  A great blog will be shared by readers to friends they believe will find it interesting or helpful.  A ministry or church that is helpful will usually have more visitors, clients, and referrals.  That’s where the financial benefit lies, in being valuable to others.

This Linked4Ministry blog is a little different, it’s not tied to any revenue seeking venture, except in the eternal kingdom benefits realm.  My motivation for Linked4Ministry began with the Holy Spirit’s leading to help other ministries reach more people for the kingdom.  It has evolved into research for my Master’s thesis and I suspect that was also part of His plan!  No matter what the goals for a blog are, it’s important to not only keep current readers, but to increase the number of readers.

Keeping current readers is easiest done with subscriptions.  WordPress offers e-mail subscriptions and RSS (really simple syndication) subscriptions.  E-mail subscriptions send your readers an e-mail copy of your new blog additions shortly after they are posted.  RSS feeds usually go to a RSS Feeds folder in your e-mail program (like Outlook), and are not as obvious to unfamiliar users.

Since we all know only so many people, we must rely on our current connections to share our blog with others.  WordPress just introduced several ways to make that much easier.  You can now add buttons at the bottom of a WordPress blog so readers can easily share your blog with their Twitter, Facebook, Press This, Digg, StumbleUpon, and Reddit connections, or just e-mail it to a friend or print it to share personally.  If you use WordPress, you can add the buttons to your blog on your dashboard by going to Settings > Sharing.  You can choose which of those services you want to display in a range of different formats. 

If you are new to this blog, please consider subscribing to e-mail updates at the top right.

As always, thank you for reading and I pray that this information blesses you and your ministry.  Please consider sharing this ministry with others you think it might benefit.  I’ve made it very easy to do with all the “share” buttons at the bottom!

Bill Bender

Anothen Life Ministries


4 responses to this post.

  1. My name is Henry Maina, a deaf lay Minister and a Theology student. I run a deaf ministry called Stive deaf ministry and an orphanage for Deaf Children.
    Its my desire to lift this ministry ti greater heights to serve the Deaf in kenya and the entire East African Region, and to upgrade the orphanage to provide formal Christian based education to the Deaf children.
    How can I use this site to encourage other Ministries and Pastors to assist me to raise about USD 20,000?
    Getting to know this site wqas the best thing that happened to me as I meet other professionals and Pastors.
    How can I make or encourage others to network with me?


    • Henry, Thanks for your kind words. LinkedIn is not (in my opinion) a place to overtly request funding, but you can use LinkedIn to build connections with a common vison and heart for those less fortunate, who once they know your heart, and see your work, they will be more likely to contribute. The best way to build connections is to ‘pay it ahead’, that is, offer something of value. Once people want to be connected to you, they will be inclined to follow you and support you. Check out other blog articles for additional info. Blessings, Bill


  2. please pray for us we are doing ministry in india church planting inun reachead ares and tribal and slums and prisons ministry we need pray er patners


  3. Hi Dear, are you genuinely visiting this site regularly,
    if so then you will without doubt get good knowledge.


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