Are You Taking Advantage of a LinkedIn Company or Ministry Page?

LinkedIn profiles are for individuals, but occasionally I see ministries create a profile and use their company or ministry name instead of their name, or add their ministry name to their personal name on their profile.  It’s just a matter of understanding what works best and what advantages you might gain by seperate profiles/pages.  This article describes Why and How to set up a separate Company / Ministry Page.

Advantages in a Separate Ministry Page

There are several advantages of creating the LinkedIn profile with your own name, and creating another profile (called a company or ministry page) for your ministry.

  • A LinkedIn search, including Google type internet searches, will work much better if your name is the only thing in the LinkedIn profile name box.
  • If someone searches for your company / ministry, all employees will be easier to find if they have their own personal profile, and a ‘position’ in the company.  Think about this as a company directory.
  • A company / ministry page allows additional listings that you can take advantage of to describe your products and services.
  • A company / ministry page helps others learn about your ministry’s job opportunities and work or ministry culture.
  • A company / ministry page allows followers and clients to recommend your products and services to their connections.
  • Setting up a personal profile and a separate company / ministry page gives you greater flexibility in describing your current and past experience, your education, your recommendations, and your groups.
  • A separate personal profile allows a change in employers or even ministry names without totally rebuilding your profile.

How to Set Up a Ministry Page:

Start by clicking on “Companies” in the LinkedIn tool bar, then click on the “Add a Company” at the top right of the Companies page.  Or click on the following link http://www.linkedin.com/company/add/show

Enter your Company / Ministry Name and your email address at the ministry in the space indicated.  Click in the box that ‘verifies you are an official representative of the company / ministry and have the right to act on behalf of the company in the creation of the page’.

Requirements to Add a Company / Ministry Page:

  • You need to be a current employee or owner of the ministry, and your position should be listed on your profile.
  • You need a company / ministry email address, and it should be one of the confirmed email addresses on your personal LinkedIn profile account.
  • You should associate your personal profile with the company / ministry name by selecting your ministry name when you add or edit your position on your profile.
  • Your company / ministry email domain is unique to the company.

To add a Company Page:

  1. Click Companies near the top of your home page.
  2. Click the Add a Company link in the upper right area of the page.
  3. Enter your company’s official name and your work email address.
  4. Click Continue and enter your company information.

If the work email address you provide is an unconfirmed email address on your LinkedIn account, a message will be sent to that address. Follow the instructions in the message to confirm your email address and then use the instructions above to add the Company Page.

A red error message may appear if you have problems adding a Company / Ministry Page.

Currently, companies without their own distinct email domain (e.g. yourcompany.com) can’t create a Company Page. In this case, you might create a group to promote your company instead.

Your new Company / Ministry will now be included under the “Companies” tab on your LinkedIn menu bar.

Adding Services to your Company / Ministry Page:

Once your Company / Ministry page is done, you will want to add Services and describe them.  This gives your followers and clients the ability of recommending or sharing them with their connections.

  • Start by clicking on the “Services” tab, then click on “Add a product or service” in the “Admin Tools” drop down box at the top right.
  • List each product or service separately, and write a description of each.  You can add a photo by clicking on “Add image” under the Image / Photo box.
  • Follow the list of options to list key features, disclaimers, contact names, promotions, YouTube video URLs, and a separate URL for each product or service if desired.
  • You can also promote your products and services under the “Admin tools” drop down box.

 

As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Blessings,
Bill Bender
Linked4Ministry & Anothen Life Ministries

 

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