Posts Tagged ‘WordPress’

How to Make Your LinkedIn Profile More than Just a Resume

As you work through completing your LinkedIn profile, it’s important to remember your ministry business plan.  Your ministry business plan should include several objectives that will help you meet your ministry goals, your vision, and your mission.  Just knowing why you are participating in social media and how it will benefit your ministry is a great start.  Keeping those things in mind as you complete (or remake) your LinkedIn profile will help you stay on track and build your ministry brand that will help you accomplish your goals.  Here are a few things you might want to consider:

Photos – A photo on your LinkedIn profile helps you appear more ‘real’ to people viewing your profile.  Does your photo represent who you want to be?  Is it too casual?  Do your clothes and the background appropriately represent your ministry?  If you want to present yourself as approachable, are you smiling?  Do things in your photo belong in your ministry (cars, pets, etc.)?  Logos are nice, but the LinkedIn rules say they can be used on your company page, but not your LinkedIn personal profile.  The best photo is a professional head shot that flatters but does not mislead.

Key Words – Key words help people find you on LinkedIn, as well as the web search engines like Google.  Key words should describe what your ministry focus is (i.e. evangelism, counseling, deliverance, etc.).  You can use the Google AdWords key word tool, you can see who other similar ministries use, but the best method is to use words that have significant meaning to your ministry function.  Use key words that will attract the broadest audience, as well as very specific people.  For instance, in my deliverance ministry I might use “spiritual warfare”, “freedom”, as well as “demonic oppression”.  Your most important key words should be used in your headline (see below) and the first sentence of your summary.  Other key words can be used to replace vague words in the rest of your summary, as well as your specialties, skills & expertise, experience, education, and interests.

LinkedIn Headline – Your LinkedIn “Headline” is found directly under your name and to the right of your photo.  Your headline is commonly mistaken as your job title, and if you don’t enter one, or add a new position, LinkedIn will use your most recent position title as your headline.  Since this is the first, and sometimes only thing LinkedIn users will see, it should describe your job, indicate why others will want to contact you, and cause others to view your profile to learn more about you.  This might take some thought, and probably several revisions until you find the best headline.  After several revisions, I settled on “Anothen Life helps you eliminate things you thought you had to live with – Linked4Ministry extends your ministries reach” to represent my two ministry focuses. 

Websites – LinkedIn allows you to include direct links to three websites.  If you don’t have three websites, you might include a blog or even your LinkedIn groups like I do.  Remember to keep your business plan in mind when you select which websites to include, and be cautious about including overly personal websites, facebook pages, twitter accounts, etc.  You can rely on your LinkedIn profile as your web presence, but an actual website is much better.  There are several free websites that have limited features and functionality, or consider web hosting sites like Network Solutions or 1&1 that cost under $150 a year for hosting and an editing package that is almost as easy as a word processor.  To maintain your “ministry” image and brand you should avoid web hosting services with names or advertising that might detract from who you are.

Experience – Your professional experience should include your most recent positions, as well as a description of what you accomplished at each position.  If you include other jobs that don’t relate to your current position and goals, keep your job title and description brief so they don’t distract from your current brand.  Eliminate brief positions and experiences that detract from your current brand.

Recommendations – Recommendations are often overlooked by ministries, but they can be as valuable as a personal testimony when witnessing to someone.  Recommendations should be from a variety of people and dates.  Don’t seek gushing recommendations, but focus on those that tell others what to expect when they use your ministry.  The best way to receive recommendations is to send 2-3 a week to your current contacts.  They will love receiving unsolicited recommendations, and LinkedIn suggests they will want to send you one.

Keep Your Personality Visible – In most ministries your personality will matter to potential clients, partners, and contacts, so be sure you still represent yourself as warm, caring, confident, and personal.  Include how people benefit from working with you, what you want to accomplish, why you love what you do, and what keeps you energized in your ministry.

Misspellings and Grammatical Errors – Misspellings and grammatical errors in your LinkedIn profile can present a negative image to viewers that don’t know you.  Misspellings and grammatical errors can lead people to think you are either careless or may not have the intelligence, education, or qualifications they believe they need.  Since LinkedIn doesn’t include a spell check, and it’s not one of my strong points, I type everything in my word processor and then cut and paste it in LinkedIn.

 As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Bill Bender
Linked4Ministry & Anothen Life Ministries


Would Being Recognized as an Expert Bring Success to Your Ministry?

It is usually a tremendous advantage to be recognized as an expert, especially in some fields of ministry.  Being an expert can bring clients and ministry receivers directly to you; and can encourage friends and other ministers to refer their contacts to you for your expertise in a specific field.  Of course the first step is to make sure you are an expert, that step is up to you.

Once you have the expertise, how do you tell people without sounding arrogant or elite?  With today’s online resources you can build trust and exhibit expertise in your field in many ways.  A little planning will help you put your time and resources where they will help you the most.  Skipping the planning can likely cost you extra time and delayed success.

First begin by identifying your ideal business or ministry “target audience”.  That target audience might be customers, counseling clients, ministry receivers, students, pastors and church leaders, or even publishers and distributors for your products.  Then identify where your target will likely spend time, such as reading the newspaper, trade journals, brochures, websites, blogs, social networks like LinkedIn and facebook, etc.  You can begin by asking your current friends and associates what they recommend.  Finally, identify the media outlet that is likely to get you the best or largest return and find resources that will help you take advantage of that outlet.

Since Linked4Ministry started out primarily about LinkedIn, I’ll start with that.

Your LinkedIn Profile – Since LinkedIn was designed to be a professional network, a good profile can exhibit a real level of trust and expertise with the right elements.  You can find additional information about the LinkedIn elements in past blogs and articles from Linked4Ministry but here are the minimum recommended elements:

  • A professional head shot photograph.
  • A good “headline” that tells people what you can do for them.
  • A summary that tells what you’ve done for others.
  • References that exhibit trust, reliability, and success.
  • Educational references that add expertise to your field (can be seminars etc.)
  • Apps that show Books & articles that you’ve written or read in your field.

LinkedIn Groups – Identify what groups your target audience might join.  If you have identified targets in LinkedIn, you can view their profile to see what groups they are in that might benefit you, and might help establish your expertise, and join them.  You can search for people with key words (i.e. pastors, authors, publishers, etc.) to see what groups they are in.  Once you identify the groups that will help you, and you join the groups, read through the discussions to see what the ‘tone’ of the comments and articles are.  Identify existing discussions or start new discussions that you have real expertise in and contribute things that will add true value to the discussion.  Look for things that might have been overlooked in the discussion that will shed new light on the conversation or provide solutions not yet mentioned.  Make sure all your posts are well thought out, spelled correctly, and supportable if you are asked.  When you see a target contact that you’d like to be connected to, you can search their contributions in the group and either add to that discussion, or communicate directly with them.  Start with things that add value or ask their advice or input.  Once a relationship has built value, you can invite them to be directly connected.

Other Media to consider

Blogs – It’s amazing how many blogs there are today, and sites like and WordPress,, Tumblr, Textpattern, and Posterous are all free and about as easy to use as a word processor.  Once you have a blog, you’ll need to promote it until it takes off.  Post new blogs in your LinkedIn status updates, in LinkedIn groups (that allow blog links), on your facebook page, on Twitter, in Google+, and everywhere else you can find to get the word out.  Make sure your blog has a place to allow readers to subscribe to future additions, and include icons for sharing on LinkedIn groups, Facebook, twitter, WordPress, StumbleUpon, Digg, Reddit, and any other link your blog host has available.  If you have a website, you should either imbed your blog or make it a very visible link on your home page.  Finally, ask your blog readers to share your blog with friends and associates they believe might be interested.  A good blog with valuable or helpful information can establish your expertise in your field.  Keep a list of your blog topics handy with the URL (internet address) that you can refer others to for answers.

Answer or Ask Questions – You can scan LinkedIn questions to find ones in your field of expertise, or start new ones that will attract attention.  Follow the same guidelines as group discussions to build value before asking for return.  The same goes for other sites like Yahoo Answers or  LinkedIn allows readers to vote on the most influential answers, Yahoo gives you points if your answer is selected as best., and identifies the most answers with a ‘top contributor’ title.

Polls – You can start LinkedIn Polls (in the general LinkedIn polls or in specific groups) that will ask intriguing questions that will challenge people to stretch their thinking or beliefs around your expertise.  Use the group discussion guidelines.

Conclusion – If you take time to provide true value without an expected return your expertise will be noted and shared, but obvious self promotion or blatant bragging or selling will backfire.  Include links to your own resources and to other resources in comments and answers that give readers additional value.  Give away free advice that demonstrates your expertise, but never give a half answer with a “buy this” for the rest of the information.  My suggestion for the key to success in God’s Kingdom is “pay it ahead” and you will receive God’s blessings, which includes the monetary success you need to live.

As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Bill Bender
Linked4Ministry & Anothen Life Ministries

How to Optimize Your LinkedIn Profile

When is your LinkedIn Profile truly “optimized”?  The good news is, it doesn’t have to be fully optimized, but the bad news is it’s an ongoing process that done right, it never ends.  Just like your life changes, so will your LinkedIn profile likely change.  You begin with developing your strategy, what do you want LinkedIn to help you with?  Are you growing a business or ministry?  Are you looking for a new job or career change?  Do you want to build your trust and credibility in your profession?  Are you building your personal or ministry brand, or promoting brand awareness?  Is your goal to establish differentiation, or to stand out from similar businesses or ministries?  Are you trying to increase sales by generating leads?  Are you recruiting talent to help expand your business or ministry in new directions?  Defining your goals and strategy will help you focus on what must be done to optimize your profile so it will help you accomplish your goals.

If you are looking for a job, your profile will more closely resemble your resume.  Your summary should begin by saying what you will do for your prospective employer.  If you are trying to attract ministry clients, your profile will exhibit your experience and training, and establish your trust and credibility.  If you have little brand awareness, and need exposure, you need to tell people exactly what you do and why you are the right one to meet their needs.


Don’t omit adding a photo to your LinkedIn profile, it makes your profile personal and adds credibility to who you are.  It should be a professional looking headshot that doesn’t include additional people or articles, unless of course your identity is enhanced by including something like a pet if you are a veterinarian or a fancy car if you are an exclusive automobile salesman.


A LinkedIn headline is too often left to your job title.  If someone looks at your profile, they will see your most current position and title under experience, so you can use your headline as an additional way to attract people to your profile.  To take advantage of this feature, a good headline (1) will get people’s attention, (2) tell people who you are, and (3) what you can do for them.  When people see your status, discussions, answers, comments, and connection to their friends, they first see your photo, your name, and your headline.  A good headline will draw people to view your profile to find out more about you.  Your headline should also support your overall strategy.  Take note if you add a new position, your title will automatically become your headline, so you might have to update your headline after a position is added.

If I left my headline the same as my title of director of Anothen Life Ministries, someone viewing it would not know what I did and what Anothen Life is.  By making my headline “Anothen Life helps you eliminate things you thought you had to live with”, I’m hoping people will be intrigued enough to check out my profile or go to our website.  The additional line “Linked4Ministry extends your ministries reach” gives an idea of what Linked4Ministry is.  The number of characters in your headline is limited so you might have to play around with it to make it fit, but it’s worth the additional effort.


Your connections are usually at the center of your LinkedIn purpose and goals.  If you don’t believe you need connections, you might be missing major opportunities.  Likewise, too many of the wrong connections could hurt your efforts or add confusion and waste your time.  The number and type of LinkedIn connections you make should support your overall goals and strategy.  A large number of unrelated or unhelpful connections can detract from your purpose and even keep the right connections from seeing any value in your connection.  My connection strategy is to personally know all my connections, or have a common vision and goals so that we can add value to each other.



Your summary should tell people what you can do for them in the first several sentences.  Be sure to include “key words” that your target audience might search for in the first paragraph and your ‘ranking’ in LinkedIn search results will improve.  Saying you that were responsible for something doesn’t tell anyone how well you did at your assignment.  Including ‘quantitative” statements tell people what you’ve actually done.  Grew a youth group by 200% sounds good, but was it increasing from 1 to 3 members, or 25 to 75?  Speaking to large audiences is nice but a quantity and the event tell a more complete story.  Try to use the entire space LinkedIn allows, as long as it is all strategy or brand focused.



Recommendations from the right connections can help people quickly make a decision.  A recommendation from a co-worker or manager can help if you are looking for a new position, but might not help a potential client recognize how you can help them.  A recommendation from a client or ministry receiver that tells how you helped them will give potential ministry receiver additional third party information to help them make a decision and build their trust before they ever meet you.  The best recommendation strategy is quality, not quantity.  One recommendation that tells how you helped them, or the kind of person you are, is better than ten that are generic in nature.

Ideally, your recommendations will come from a variety of people and a variety of dates.  If you send out 100 recommendation requests on the same day, the dates of your recommendations will show that.  A good strategy is for you to send 2-3 recommendations to people you personally know each week.  When they receive the unsolicited recommendation, they will be pleasantly surprised, and LinkedIn suggests they might want to send you one.  It’s just a nice way of asking people for their help.


One of LinkedIn’s powerful features is all their applications, but deciding which ones to use and how to use them must align with your objectives so they don’t over confuse your profile.  I’ve purposely chosen to use every application I can as an example to give Linked4Ministry readers examples that they might consider. 

The Reading List by Amazon is great, but if you don’t know about the Publications application, you can’t use it to help promote your material and build your expertise. 

SlideShare is a great way to exhibit your presentation skills and can add to building your brand.

TripIt might look good but you might not want to tell the world that you are away on a 2 week mission trip to China.  (Notice I didn’t publish any dates until I’d returned). 

The blog applications can help expose your writings to a larger audience, but be sure your blog aligns with your LinkedIn objectives. 

Finally, don’t use every possible application so you don’t dilute your message, unless you have a specific purpose like I did, and you don’t believe it will hurt your overall strategy.

LinkedIn Answers

The reason to use LinkedIn answers may be a little tougher to define.  Unless you have great answers and believe others will “vote” for your answers, and you feel being tagged as having the “best answers” in a category will help your strategy, then you probably don’t need this one.  If you want to do research and collect other’s insights and opinions, then this might be a good option for you to consider.

LinkedIn’s resume building tool

LinkedIn has built a good tool to help you put a good resume together, but having an experienced resume writer help you focus your resume and choose the right words is invaluable.  This is a tool that’s probably only valuable to those looking for employment.


A status update is a great way to share what you are working on or an article of interest.  Your status should still be considered part of your overall strategy.  When we were planning on our China mission trip, I changed my status to “preparing to present our deliverance program in China”.  That let my connections know what I’m up to, it let new viewers know that we do mission trips, and reminded viewers that we do deliverance training.  I did not include dates as I didn’t want to advertise that I was away from home for several weeks.

If your connections frequently view their network updates, they will see your status change and might even want to help you or support you.  Of course if your status updates are trivial and you constantly tell people what you are thinking or doing, the extra information might detract from your brand or even your credibility.  Those kinds of updates are better left to your “personal” facebook page.

Contact Information

Be sure to include contact information, especially if you are looking for employment.  I’d usually recommend a professional email address from one of the free services like Gmail from Google, Live from Microsoft, etc.  By professional, it should not include nicknames or cute titles; this is a professional networking site, stick with your name.  If you use your current employer’s email and you leave, you could miss some messages until you remember to go into LinkedIn and update your address.  I’d also recommend including any possible email address that someone might use to invite you as a connection.  LinkedIn allows multiple email addresses and you can choose the ‘primary’ address that you want LinkedIn to send you notices on.  Including all your common email addresses keeps you from inadvertently starting several LinkedIn profiles by accident.

Miscellaneous Notes

Who are You Connected to – Under Settings, you should consider letting your connections see who you are connected to.  This is a good way of finding lost friends, and it is rarely abused if your connections are the right ones. 

Who Viewed my Profile – Under Settings, you can choose to totally hide, give only company and title, or tell exactly who you are when you view someone’s profile.  I’ve received some great invitations just by letting people see that I looked at their profile, and I’ve invited several people that I noticed viewed my profile.

Other Social Media – Don’t fall victim to believing no one will look at your facebook personal page, so what you post (or allow others to post) won’t detract from your professional brand.

When will my LinkedIn Profile and my On-Line image be Optimized?

The quick answer is it will never be, because your life focus changes, LinkedIn and the on-line community changes.  The good news is you have started.  In today’s society and culture, we no longer use phone books to find businesses and ministries, so your internet presence is a critical factor to your success and growth.  Most people learn by making mistakes and correcting them, not getting it right the first time and possibly not even realizing it was right.  Linked4Ministry’s goal is to give you what I’ve learned (some from my own mistakes) and help you get up to speed quickly so you can truly “extend your reach into the kingdom”.

As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Bill Bender
Anothen Life Ministries

What LinkedIn Apps Should You Use?

There’s an APP for That! 

(well, almost).

LinkedIn has quite a few apps that can make your LinkedIn profile look more professional, give your connections and viewers additional information about you, showcase your work, promote your services, products, and events, and help establish your expertise and credibility.

LinkedIn Apps as of February 22, 2011: (found by hovering your mouse over the “More” in the top tool bar, and clicking on “Get More Applications”)

  • Reading List by Amazon – You can share the books you are reading and what you think about them with others, as well as see what others are reading and sharing.  This can give others another view of who you are and what you believe so be cautious about comments and listings.
  • SlideShare Presentations – You can share your presentations and videos, as well as see what your connections have created.  You can set a video to ‘auto-play’ when someone views your profile so they hear your voice and can see your video introduction.  This isn’t used much and can set you apart from others if done well.
  • Google Presentation – This is a second way to add .PPT files to your profile or use Google’s online application to embed a presentation on your profile.
  • WordPress – You can connect you WordPress blog to sync with your LinkedIn profile so your recent blogs are displayed on your profile and are quickly available to viewers.  This is a great way to advertise your business, ministries, and blogs.
  • Blog Link – This is a second way of connecting your blog to your LinkedIn profile.
  • Files – You can add word processing, spreadsheets, and pdf documents to and make them available on your LinkedIn profile for others to view, share, and collaborate on.  This is a great way to post your resume (in pdf format) to your profile.
  • Huddle Workspaces – This is second way to list documents and projects that your connections can share and collaborate on.  Huddle says their workspace is private and secure.
  • Events – You can list your events and conferences, find events, and find out what events your connections are attending.  Listing an event allows other attendees to show their attendance and help promote events.  This also allows you to see who and how many have RSVP’ed for your event.  You can see their name, photo, and how you are connected.
  • Tweets – You can share and view tweets directly from LinkedIn.  Caution, LinkedIn’s “professional” persona isn’t always the place to flood your connections with your every thought, but sharing comments, articles, and events that many people would be interested in can be a great tool for staying connected with your network.
  • Polls – You can compose your own polls to collect actionable data from your connections and the professional audience on LinkedIn.  LinkedIn gives you additional statistics on the responders that can help you better understand the responses.
  • SAP Community Bio – You can display your certified SAP expertise and add your SAP contributions and credentials to your LinkedIn profile.
  • Company Buzz – This allows you to see what others are saying about your company on twitter.
  • Portfolio Display – You can showcase your creative work on your LinkedIn profile with this application that supports unlimited multimedia content.
  • E-Bookshelf – You can read the insights and concise business and career lessons from the top experts.
  • Projects and Teamspaces – This allows you to share and track unlimited tasks, projects, documents, and Google Apps with your LinkedIn connections.
  • Legal Updates – This gives you legal news that matters to your business.  Lawyers can upload articles and other content to make them easier to find.
  • Lawyer Ratings – Professionals can showcase their Martindale-Hubbell® Peer Review RatingsTM and Client Review RatingsTM to further validate your stated credentials on LinkedIn.
  • Real Estate Pro – You can access your local real estate and office space market, follow active brokers, agents, and professionals, as well as track new property listings and available spaces.


More Great LinkedIn Tools (New Sections)

LinkedIn has several ‘default’ sections that are obvious like Experience, Education, Summary, Websites, etc., but they have just added a couple more that you might have missed.  Just after your basic info block, and just before your Summary, you will see a new line that says “NEW Add Sections to reflect achievements and experiences on your profile.  + Add Sections”


By clicking on the blue “+ Add Sections”, you will be given an option to add the following:

  • Languages – You can highlight your language fluency to others.
  • Patents – You can list patents that you have received to show others your area of expertise and innovations.
  • Skills – You can highlight specific skills that have are not included in your experiences (jobs).
  • Certifications – You can list certifications that you have received.
  • Publications – You can list publications that you have written, with explanations to describe them to others.  You can include an unlimited number of publications on your LinkedIn profile, in lieu of the two that the Reading List by Amazon allows to be visible on your profile.  I’d include all publications and highlight the latest and most important in the Amazon app.

Taking advantage of these LinkedIn Apps allows you to more completely represent who you are, what you have done, what you do, and what you can do for those that contact you.  By including as many Apps as are appropriate, your profile will stand out from the others, giving you better exposure and gaining you better connections.  As you add connections and your profile grows, you will find that others will “want” to be connected to you and will send you invitations.

As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Bill Bender
Anothen Life Ministries

Have You Published a Book? Here’s a new way to list it on your LinkedIn Profile!

IRex iLiad ebook reader outdoors in sunlight. ...

Image via Wikipedia

Have you published an article, a research paper, or a book(s)?  Do you have Certifications, Languages, Patents, Publications, or other Skills that you don’t know how to highlight on your LinkedIn profile? 

LinkedIn has just added a new, more visual way, of highlighting these activities and letting your LinkedIn connections and profile viewers know what you’ve done.

I first noticed the new Publications category on the well known business and leadership author, John C. Maxwell’s LinkedIn profile.  The clip on the right is partial of what John’s included on his LinkedIn profile.

Why add your Publications to your LinkedIn Profile?

It could help you sell more publications.  If you are active on LinkedIn, as people view your profile, they will see what you’ve written.  The more your publications are advertised, the more potential sales you will have.  If you are actively increasing your LinkedIn connections, and “extending your reach into the kingdom”, the more potential new customers you will reach.  This involves sending quality invitations, joining and participating in appropriate group discussions, asking and answering questions, and sending and receiving recommendations.

The better your LinkedIn profile exhibits your expertise, the more attractive and interesting your publications will be to those that don’t already know you.  This means your LinkedIn profile must be great.  If your profile includes just the basic information, you should consider adding additional information and applications in every category.  I’ve made some suggestions in my “LinkedIn Quick Start Guide for Ministries” that you can find in the box files of my LinkedIn profile at

Having publications adds to your credibility.  It certainly matters if the publication is credible, but assuming it is, those familiar with it will gain additional respect for you and your work, possibly recommending it to others.  LinkedIn, facebook, and twitter are great places to talk about your publications, allowing your connections can “Like” or “Share” them with their connections.

It’s all about exposure, and asking your connections to “Like” or “Share” your posts with their connections multiplies your exposure exponentially.

How to begin:

Let your mouse hover over the “Profiles” tab at teh top of your LinkedIn page, then click on “Edit Profiles”.

Just under your “Information Table”, before your Summary, you will see the following line “Are you published? Own a patent? Display it on your profile”




Click on the   “+ Add sections” button on the right.

This allows you to add multiple sections including; Certifications, Languages, Patents, Publications, Skills, as well as new applications.







Click on Publications to add the following:

  • Publication Title
  • Publication/Publisher (if appropriate)
  • Publication Date
  • Publication URL – if it’s an e-book, on-line publication, or a web address to order
  • Author –  you will automatically be listed as the Author, and you can add another author
  • Summary: – You can add a summary description to help others know more about the book.











If you want to add additional publications, just click on the “+ Add a publication” button.

Your Publications will appear on your profile between your Experience listing and Education.

Don’t forget to consider adding appropriate Certifications, Languages, Patents, Publications, & Skills.

As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Bill Bender
Anothen Life Ministries

Top 5 Points from “How to Avoid the Great Social Media Crash of 2011”

The bottom line is Social Media is here to stay.  It will surely undergo many changes as technology and users change, and our challenge is to keep up with what’s available, and understand how to utilize the tools made available to us so we can “extend our reach into the kingdom”!

Here are 2 excerpts from a blog (link below) that I found interesting and valuable to us all:

1.  A realistic Social Media “time vs productivity” chart.  This chart shows how our initial excitement can lead us to unrealistic expectations, not only in social media but many things in life.  It also warns us not to get discouraged, that productivity will increase as we learn how to better utilize them:










2.  Analogies for the Big Five Social Media platforms:
Facebook = Social Event (casual)
LinkedIn = Trade Show (formal)
Twitter = Cocktail Party (energetic; many conversations)
YouTube = Times Square on New Years Eve
MySpace = Woodstock

Here’s the link to read the entire blog: 

As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Bill Bender
Anothen Life Ministries

Hitting the Target with Persuasive Copy!

My last posting was about getting your e-mails read.  Now it’s time to talk about getting the content to deliver the results you want.  This post focuses on the first key factor from last week, “The Message”.  Whether you recognize it or not, even though most of us are in ministry, we’re always selling ourself, our products, and our services. 

Writing a persuasive message is the key to achieving the results you want.  Whether its for e-mails, letters, newsletters, blogs, website content, web directories, book introductions, facebook fan pages, twitter, conventional advertising, or even your LinkedIn invitations, you are selling, and your message must be persuasive to get results!

Here are five easy steps that will help you get the results you desire:

  1. What do you have to offer?
  2. What will it do for your readers?
  3. What does it contain?
  4. Who are you?
  5. What are the next steps?


  1. What do you have to offer?  The most important thing to getting results, and for that matter, getting the reader to keep reading is to capture their attention.  Tell the reader what your message is about in the first or second sentence.  What is your product or service?  What does it do?  Who is it for?
  2. What will it do for your readers?  The second step should tell the readers what the benefits will be if they take action on your offer.  Put simply, what it will do for the reader?  How will it make their life better?  Examples might be; “you will have less stress”, “you can eliminate bad habits”, or “you can overcome fear”.
  3. What does it contain?  This is about the features of your product or service.  What’s in the box?  The benefits in #2 are the most important, but telling the reader what’s involved builds trust, and helps the reader justify the expense.
    a.  Some examples of features might be:
         i.   3 hours of teaching and 2 hours of personal ministry
         ii.  10 hours of MP3 or DVD teaching
         iii.  275 pages of information packed pages and 10 action plans for bringing blessings and favor
    b.  Compelling “teasers” can create a curiosity to encourage action, some examples might be:
         i.   The three most damaging actions and how to overcome their results
    c.  If possible, attach a benefit to each feature, some examples might be:
         i.   Each lesson comes with prayers (or action plans) to break curses and achieve life changing results
  4. Who are you?  This step is for those without an established following or those trying to reach a new target market where establishing your trustworthiness and credibility are key to your success.  A great LinkedIn profile with a photo gives you an element of trust to new contacts.  Including your training and education is important to show your expertise.  Recommendations tell new clients what they can expect from their involvement with you.  Including your payment options, return policies, cancellation charges, shipping and handling charges, and other policies “up front” can eliminate any reluctance to proceed by cautious readers.
  5. What are the next steps?  Call this a “call to action”.  What do you want your target contacts to do next?  It might be order your product, contract your services, or fill out an interview form.  Tell your reader (don’t just suggest) the exact steps you want your contact to take.  Most people like to get a bargain, offering a limited time discount or suggesting scarcity can encourage quick action.  If you are offering a “free” product or service, don’t overlook the fact that you will have to “sell” those as well.

Bullet points work well because they allow you to highlight information in a powerful skimmable format that focuses the reader’s eyes on exactly what you want them to see. 

Don’t forget to use the suggestions from “Get Your Emails Read: from my October 22nd posting.

 As always, thank you for reading Linked4Ministry.  If you are new here, the best way to receive all the new posts is to subscribe for e-mail updates at the top right.  If you have been following Linked4Ministry and find it helpful, please consider sharing it with other ministry partners that it could benefit.  It’s easy to do by clicking on the following buttons, and it’s OK to click more than one !

Bill Bender
Anothen Life Ministries

%d bloggers like this: